Website rankings play a key role in website traffic. Some companies opt to pay for primary placement in search engine results. Others use search engine optimization (SEO) strategies to improve their rankings.
Great marketing strategies utilize keywords, backlinks, and website efficiency to improve a website's ranking in search engine results. It roots in several components: on-page, off-page, and technical SEO.
On-Page SEO
On-page SEO describes the content and keywords included on a webpage. Keywords that are searched often are the key to improving a website's search engine results pages (SERPs) ranking. Embedding keywords into titles, headings, and subheadings help Google to index a website as more organically relevant.
Duplicate content, another type of on-page SEO, has a negative effect on website rankings. Failing to create your own content has a negative impact on rankings. While some businesses simply don't duplicate content from other websites, others have their website code written so that search engines crawl the pages of their website with duplicate content. Either way, it is important to address any issues of duplicate content so as not to harm your website rankings.
While on-page SEO is discussed most often, it is neither the only, nor the most important part of an SEO strategy.
Off-Page SEO
Backlinks are the primary source for off-page SEO. A backlink is a hyperlink to a page of your website that consumers click from a different website. You may or may not have a relationship with the company or person who runs that website.
Businesses who wish to increase their backlink impressions engage in a practice called link building, wherein businesses actively pursue the placement of their backlinks on other websites. This practice is supported through networking with people who own websites, whether it be for their business or a blog. You can send emails to bloggers and business owners to share the latest information or blog from your website. If they like it and it's relevant to their website, they may choose to share it. These actions can lead to increased website traffic for all parties involved.
Link building strategies can be difficult to develop and time consuming to execute, but the rewards are well worth the effort.
Technical SEO
The performance of your website matters just as much, if not more than the content you post about. Technical search engine optimization measures how quickly your website loads, as well as how the code is written. Any competent SEO consultant will insist on a technical component to your SEO strategy.
If you need help with link building, or any other facets of a SEO strategy, Visual Rankings can be of service. In addition to creating strategies for our clients, we also put in the work to measure their success. We provide website maintenance and coding repair, as well as a host of other services. To inquire about how we can help your business, visit our website today. We look forward to working with you!
Frequently Asked Questions
Jeff Tropiano
Jeff founded Visual Rankings in 2008 after more than a decade optimizing websites for Fortune 500 companies and local businesses across the United States. His work has delivered top-3 rankings for clients in medical, legal, dental, and construction verticals — including some of the most competitive SERPs in Dallas, Seattle, and Redding. Jeff speaks regularly on Core Web Vitals, AI-era SEO, and local search.
