SEO Services For Personal Injury Lawyers
An SEO Guide For The Right Strategy
Find the right SEO strategy for your personal injury law firm marketing budget.
An SEO Guide For Finding The Right SEO Strategy as a Personal Injury Lawyer.
You're probably wondering how much it will cost and who to trust. And why do I need SEO for my personal injury law firm marketing budget?
Let's start with three simple steps to building a good foundation for your law firm marketing strategy.
Pro Tip: Time is a big factor when budgeting your campaign. You can show up in Google for more terms much faster with a bigger budget, or go smooth and steady with a smaller budget. Both can be effective strategies.
Step #1 \u2013 Research Your Competitors
There are ways to understand just how much budget you will need. One of the first and extremely easy ways is to view what your competitors are doing. Type in ‘personal injury lawyer’ and see what shows up in the first three positions of natural organic search.
Is their web design simple or elaborate? Is the content only ten pages, or do they have hundreds?
Are they doing videos? Behind-the-scenes or fully produced with lighting and perfect audio?
Are there trust seals referencing sites like AVVO or Justia with their credentials?
Do they have a lot of reviews and case studies published?
Is the content optimized with well-written titles, headers, and internal linking?
What about link building? Check their backlink profile using free tools online.
All of these things are going to show you quickly what to expect from a successful budget and strategy. The quality of the links is critical\u2014make sure you understand the difference between a quality web endorsement link vs. a spammy link.
Step #2 \u2013 Understand The Power of E-A-T
EAT is an acronym Google designed into its algorithms in 2014. It stands for Expertise, Authority, and Trust\u2014and it's now a core part of Google's ranking signals.
Expertise
Your content and how well your knowledge is for personal injury. We had a client—a worldwide court martial attorney—who won over 50% of the Share of Voice (SOV) in search by building pillar topics from every article of the UCMJ.
Authority
Web endorsements from authoritative websites through natural outreach link building. Trust seals, business credentials, and quality backlinks all signal authority to Google.
Trust
Reviews, consistent NAP (Name, Address, Phone) across citations, business licenses, memberships, and associations—all listed on your website to show Google who you are.
SEO ROI Timeline for Personal Injury Lawyers
What to expect at each stage of your SEO campaign.
Step #3 \u2013 Know What a Fair SEO Monthly Cost Is
Competitive Markets
Most SEO for personal injury in a competitive niche will run upwards of $3,000 per month or more.
That's why it's good to have an honest SEO team that will show you benchmarks of your competitors and tell you why your budget should be what it is.
Smaller Markets
It could also be $500 per month if your geographical location and competitors are small.
With smaller SEO firms that you can trust, there's a lot more transparency about where your budget is going and why.
We've often seen lawyers hire SEO firms and thrown into packages. Big agencies like Scorpion, for example, does this. And the worst thing about the “packages” from these big agencies is that it usually comes with the agency's hosting. So your templated website is on their servers forever, until you cancel.
While that doesn't seem so bad, if you want to leave and build a new site with a new SEO company, the big agency won't let you export your website over to a new host. Ouch!
Smart Ads Will Help Position Your Business
If you want to get those phone calls coming in right away, then consider having your attorney SEO team launch smart ads from Google's business profile.
Smart ads are a great way to supplement your SEO strategy while waiting for your landing pages to start winning organic traffic.
Digital marketing can be complicated, but these two elements of SEO strategies are a perfect formula for winning conversions.
A Law Firm's Marketing Strategy Should Always Have SEO Goals
For SEO to work well, there needs to be an expectation of how long it will take for your desired keywords to rank in the top 3.
Sometimes SEO can take six or more months to win visibility. This will all depend on what kind of competitor benchmarks are in play.
The most effective path to well-established rankings in Google is to have a hybrid SEO + Ads campaign.
First Page Rankings Are Completely Possible!
We want to make sure that your expectations and basic understanding of what a personal injury lawyer needs to commit to is honest and also effective.
Your online presence will make a difference only if you find an agency that you can trust.
Give us a call today, and we'll gladly help you with a free consultation.
View Our Full List of SEO Services Here
View All ServicesReady to Grow Your Personal Injury Practice?
The Visual Rankings team is located in Dallas Texas, Seattle Washington, and Redding California. Servicing professionals across the United States of America.