SEO For Bankruptcy Lawyers

If you are in the process of hiring a marketing agency to manage your online presence, you should be asking them how many labor hours are going into SEO efforts. An honest marketing firm should be able to answer those questions without hesitation.

The number of hours in your SEO campaign will vary depending on the complexity of your website's setup, competitors in the bankruptcy industry, and how much visibility you want to win.

Marketing agencies would average 10-20 hours per month for an average website with a budget. But if you have a campaign focused on SEO and content, you can greatly reduce that time and your monthly cost.

We've experienced a lot of cross-over relationships from other agencies in the digital marketing agency world. The effort that goes into elaborate reporting, monthly calls, and strategy "noise" can take a huge chunk of the actual implementation.

As such, you should look for trusted SEO specialists that you can build a relationship that you can appreciate. Trusted SEOs will do well by squeezing every last drop of your law firm's marketing budget into getting search clicks and conversions.

We once had a client come to us with his frustrations that his SEO agency was outsourcing. The language became an issue when the meta descriptions of his web pages were being optimized.

There was a big gap between how his clients would want to see written on the page and what was written. Imagine having your bankruptcy law firm website have grammar errors on it. And then having those errors show up in Google search. Ouch!

Because of the importance of local SEO and local listings, your name, address, and phone number should never have room for location errors. Small errors lead to big drops in SERPS.

You want a US SEO team that understands the culture and language of a bankruptcy law firm, city locations.

SEO agencies are specific to Google search visibility. That's where most of your budget should go. Unfortunately, using a catch-all service will get you a lot of impressions on Facebook but not a lot of clicks and calls.

Ads are a push-in type of visibility where people are served up an ad when they don't want to see it. So impressions are high, but clicks are very low.

Search engine traffic is a pull-them-in type of visibility. The clicks you get are much higher in quality. This is because they are on Google and need your bankruptcy law firm's services NOW.

We've experienced huge marketing agencies charging lawyers a minimum of $2,000, and they are managing hundreds and sometimes thousands of clients.

A micro SEO company will take care of you, answer the phone and talk when you need to, and show you detailed reporting when you ask for it.

To learn more about why SEO for bankruptcy law firms is the most valuable online visibility strategy for you, reach out to our team today.